Custom Brand Packages

Strong brands aren’t built by accident — they’re built with intention.

I’m Sarah, a woman- and veteran-owned brand identity designer specializing in bold, strategic branding for military professionals and ambitious startups.

With years of experience designing custom logos and identity systems, I understand that branding isn’t just about looking good — it’s about creating a visual foundation that represents discipline, pride, and long-term growth.

My background working with military personnel and entrepreneurs has shaped my approach: structured process, clear communication, and designs that hold meaning — not just aesthetics.

I specialize in:

• Emblem-style and patch-ready logos
  
• Cohesive brand identities
• Strategic visual storytelling

Whether you’re launching your first business or elevating an established brand, my goal is to create an identity that feels powerful, professional, and built to last.

Your brand deserves more than a logo.
It deserves a system.

People ask, "why is branding so expensive?" Branding isn't just a logo. It's the visual foundation of your business and a reflection of yourself. A strong identity builds credibility, trust, and recognition - and that impacts revenue and how your build your team going forward. 

Below are the packages I offer:

Tier 1:

The Foundation Identity

Investment: $250

A strong beginning for brands ready to be taken seriously.

Perfect for new businesses that need a professional, polished identity to launch with confidence.

Includes:

• 1 custom primary logo concept
• 2 revision rounds
• Full color + black and white versions
• Web-ready file formats (PNG, JPG)
• Curated brand color palette (3–5 colors)

Timeline: 1–2 weeks
Deposit: 50% to secure your project

The Foundation Identity gives your business credibility from day one — without overcomplicating the process.

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Tier 2:

The Command Identity

Investment: $750

Lead your market with clarity, cohesion, and confidence.

Designed for growing businesses that need more than just a logo — they need a complete, cohesive brand system.

Includes:

• 2 custom logo concepts
• 3 revision rounds
• Primary logo + secondary logo + brand mark
• Full color, black and white, and simplified versions
• Embroidery-ready file preparation
• Custom color palette
• Strategic typography system (headline + body pairing)
• Brand moodboard
• 3–5 professional mockups
• Mini Brand Guide PDF (3–5 pages)

Timeline: 3–4 weeks
Deposit: 50% to secure your project

The Command Identity positions your brand as established, intentional, and built to scale.

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Tier 3:

The Legacy Brand System

Investment: $1,200

Build a brand that lasts beyond the moment.

For established businesses and leaders who are ready to create a fully developed identity with long-term impact.

Includes EVERYTHING in The Command Identity, PLUS:

• Social media profile graphics
• Five custom branded social templates
• Merch-ready file preparation (patches, apparel, stickers)
• Extended Brand Guide (8–12 pages)

Timeline: 4–6 weeks
Deposit: 50% to secure your project

The Legacy Brand System is built for authority, consistency, and growth — ensuring your brand is recognizable, cohesive, and powerful across every platform.